The response to our issue of Aktualno 2.0, in which we addressed the topic of "gamification/playification" with Blaž, encouraged us to delve deeper into the concept. This evolved into the background for the first experiential conference in Slovenia. And how is gamification related to this? How do we achieve business innovation through identifiable challenges and necessities? What happens to an environment when it is addressed by an idea ready for implementation? We offer these answers and more in the latest issue of Aktualno 2.0.