InJo
Major Award 2011
»The Right Idea« TV show is an
entrepreneur business
show. It has already been on programme for 3 years on Tuesday evenings.
The show has proven to be an excellent concept just in times of recession. Innovative people find their way in times of crisis thus showing how to work under these circumstances. Successful entrepreneurs take the changes on the market as an opportunity. The purpose of “The Right Idea” is to show the key to success through the entrepreneurs’ activities which might be an encouragement for others and motivation to succeed.
For my show I always chose my guests together with the journalists of the editorial office. The guests are checked before inviting them to the show. Interesting, innovative ideas are the precondition to participate in the show as well as work enjoyment and passion. Of course, we are also interested in the company’s income, growth, eventual export, market share, the atmosphere in the company or the employees’ satisfaction and social responsibility.
Employees’ statements are included in the conversation and people who know the entrepreneur personally are interviewed so that the viewers get the whole picture about the entrepreneur’s personality.
In case the entrepreneur succeeds with his/her own idea on the market interesting for the viewers to see his/her entrepreneurial way – that’s the “right idea”. Thus the show has also its mission as it spreads the entrepreneurial spirit in an interesting and attractive manner.
Besides the entrepreneur’s story there is also enough room for current news and journalists’ comments on recent political, economic events and the rubric “A Good Advice” giving advice on financial investments, recovery of outstanding debts, marketing, taxes, acquisitions, real estate etc.
The popularity/audience rating has been rising. According to the response the show is seen in our neighbour country Croatia, other Europian Countries and in USA, too. The show has its own web page, e-mail address and is present on Facebook.
I myself have conceptualized the concept, the scenario and the name of the show. Furthermore, I have chosen a team of excellent co-workers. I am an economist with an entrepreneurial spirit therefore I pride myself on having the “right idea” for my show.
Rewarded video - InJo major award 2011
Edita Cetinski Malnar
Director of TV show “The Right Idea”
RTV Slovenia
Cell: +38641 585 870
e.mail: edita.cetinski@rtvslo.si
www.rtvslo.si/pravaideja
The show has proven to be an excellent concept just in times of recession. Innovative people find their way in times of crisis thus showing how to work under these circumstances. Successful entrepreneurs take the changes on the market as an opportunity. The purpose of “The Right Idea” is to show the key to success through the entrepreneurs’ activities which might be an encouragement for others and motivation to succeed.
For my show I always chose my guests together with the journalists of the editorial office. The guests are checked before inviting them to the show. Interesting, innovative ideas are the precondition to participate in the show as well as work enjoyment and passion. Of course, we are also interested in the company’s income, growth, eventual export, market share, the atmosphere in the company or the employees’ satisfaction and social responsibility.
Employees’ statements are included in the conversation and people who know the entrepreneur personally are interviewed so that the viewers get the whole picture about the entrepreneur’s personality.
In case the entrepreneur succeeds with his/her own idea on the market interesting for the viewers to see his/her entrepreneurial way – that’s the “right idea”. Thus the show has also its mission as it spreads the entrepreneurial spirit in an interesting and attractive manner.
Besides the entrepreneur’s story there is also enough room for current news and journalists’ comments on recent political, economic events and the rubric “A Good Advice” giving advice on financial investments, recovery of outstanding debts, marketing, taxes, acquisitions, real estate etc.
The popularity/audience rating has been rising. According to the response the show is seen in our neighbour country Croatia, other Europian Countries and in USA, too. The show has its own web page, e-mail address and is present on Facebook.
I myself have conceptualized the concept, the scenario and the name of the show. Furthermore, I have chosen a team of excellent co-workers. I am an economist with an entrepreneurial spirit therefore I pride myself on having the “right idea” for my show.
Rewarded video - InJo major award 2011
Edita Cetinski Malnar
Director of TV show “The Right Idea”
RTV Slovenia
Cell: +38641 585 870
e.mail: edita.cetinski@rtvslo.si
www.rtvslo.si/pravaideja